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BREAK IT DOWN - Monday Night RAW Quarterly Ratings - How did Punk vs. Bryan and Undertaker's Return do?
By Mr. Tito
Feb 1, 2012 - 7:39:36 PM

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Right on time, thank you Wrestling Observer, here is the quarter hour breakdown write-up from for Monday Night RAW:

Marc Middleton transcribing Wrestling Observer Newsletter

As noted before, the January 30th RAW Supershow did a 3.55 cable rating and 5.21 million viewers. This was the most-watched RAW since May 23rd, 2011.

In the segment breakdown, the opener did a 3.90 quarter-rating. Randy Orton vs. Dolph Ziggler lost 580,000 viewers while Tyler Reks vs. Brodus Clay lost 166,000 viewers. CM Punk vs. Daniel Bryan gained 219,000 viewers to a 3.54 quarter-rating - which is actually a weak gain for that time slot.

The Miz vs. Kofi Kingston lost 231,000 viewers while The Rock's video lost 329,000. Eve Torres vs. Beth Phoenix and the Kane vs. John Cena brawl gained 325,000 viewers. The segment with Triple H, John Laurinaitis and The Undertaker gained 753,000 viewers.

So... How on earth do we interpret this? Well, the opening segment drew STRONG with a 3.9 rating and in all honestly, the WWE kept the mometum going. Sure, the WWE lost chunks of viewers here and there, but the post-Royal Rumble RAW started off strong and kept viewers watching.

The 9:15 to 9:30 segment seems to be a loser no matter who wrestles in it. I would be curious to see how John Cena would draw in that segment for a match, as the WWE's 2nd favorite son, Randy Orton, lost the largest chunk of viewers ALTHOUGH it was coming donw from a very high starting rating.

I believe that the CM Punk vs. Daniel Bryan count is hard to interpret, given that this report is counting from 9:45 to 10:15 for the period in which both wrestlers fought. I can imagine that the WWE is frowning upon JUST 219,000 viewers gained, but we won't talk about the 580,000 viewers lost with Orton/Ziggler. Oh no! In my opinion, though, this segment had serious long-term implications because of the payoff of Chris Jericho attacking. Any of those gained 219,000 viewers had to be left satisfied for tuning in.

Miz vs. Kofi lost 231,000 viewers in the 10:15 to 10:30 segment while the Rock's video lost 329,000. I get the sense that today's generation, say those who were born in 1995 and beyond, could care less about seeing the Rock in today's WWE. Now, us old farts who worship the 1990's WWE, we'll tune in for the Rock, but I get the sense that teenagers aren't that impressed with the Rock's return. I wouldn't doubt that he hurts the WWE in some aspects, provided how much John Cena is loved by younger viewers.

10:30 and beyond saw some returning gains... Kane vs. Cena drew, which I actually thought was a very good segment, and Triple H's return not only drew, but I believe that long-term dividends will be paid by the Undertaker's return. I would assume that subsequent HHH/Undertaker segments will have a strong drawing power.

In my opinion, the BEST RAW Ratings report in a long, long time for the WWE.

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