Posted in: Mr. Tito
BREAK IT DOWN - Quarter Hour Ratings Review for 1/2/12 and 1/9/12 Monday Night RAWs
By Mr. Tito
Jan 11, 2012 - 9:31:02 PM
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One thing nice about the RAW Ratings Breakdown being delayed by Holidays and butthurt from getting whooped by football games is that received TWO RAW ratings breakdowns in one day. As opposed to just reviewing RAW text, we here at MRTITO.com try to give analysis not seen elsewhere... BREAK IT DOWN! (See Below - Table HTML isn't formatting correctly tonight)
















  1/2/2012
RAW		 1/9/2012
1st
Hour		 The highest-rated segment of the night was the first quarter with John Cena and Kane which did a 3.36. From that, Daniel Bryan vs. Cody Rhodes lost 332,000 viewers while Wade Barrett vs. Santino Marella and the Sheamus vs. The Miz brawl gained 240,000 viewers.



Several backstage segments lost 431,000 viewers		 In the segment breakdown, Sheamus and Santino Marella vs. Wade Barrett and Jinder Mahal lost 238,000 viewers from the opener. The Edge Hall of Fame announcement, a segment with Eve Torres and Zack Ryder plus Daniel Bryan vs. Kofi Kingston gained 100,000 viewers back.



Brodus Clay's debut vs. Curt Hawkins plus a segment with The Miz, Primo and Epico lost 82,000 viewers. 
2nd
Hour + Overrun		 CM Punk vs. Dolph Ziggler for the WWE Title in the 10pm timeslot gained 180,000 viewers - a bad number for that time. The return of Chris Jericho lost 82,000 viewers.



The match with Cena, Big Show and Zack Ryder vs. Mark Henry and Jack Swagger plus the ending segment with Kane coming from under the ring gained 383,000 viewers - which is a low number for the overrun. The main event saw Male Teens go from a 2.5 to 2.8 rating, Males 18-49 going from 2.9 to 3.3, Female Teens going from 0.9 to 1.0 and Women 18-49 staying at a 1.1 rating.



The return of Chris Jericho lost 82,000 viewers. The Cena & Zack Ryder & Big Show vs. Mark Henry & Swagger 3-on-2 elimination match and show ending angle with Cena, Kane and Ryder gained 383,000 viewers, weak for the overrun, doing a 3.33 rating.		 In the 10pm timeslot, CM Punk vs. Jack Swagger did a 3.00 rating and gained 128,000 viewers - another bad number for 10pm.



Backstage segments with The Bellas, The Miz, Ricardo Rodriguez, John Cena and Zack Ryder plus the Four Horsemen Hall of Fame video lost 193,000 viewers. The segment with R-Truth & Rodriguez plus the brawl with The Miz and Chris Jericho's appearance lost 130,000 viewers.



The segment with Eve Torres in the ring, Kane coming out and Zack Ryder trying to save her by taking her to his car lost 544,000 viewers and did a 2.39 quarter rating. It's a bad sign when RAW loses over a half-million viewers before the main event. The main event of Cena vs. Dolph Ziggler and the end segment in the parking lot gained 640,000 viewers for a 2.84 overrun rating. This is about normal viewership for the overrun but the second-lowest rating going back to 1997.


Consistenly, CM Punk, the WWE Champion, kept the 10:00pm hour stable with slight gains for the quarter hour. Chris Jericho, on the other hand, isn't drawing viewers with his return. Granted, the WWE's second hour has been declining rapidly after 10:15 for the past few months, but the WWE always needs someone to scapegoat...

We're getting inconsistency on the rest... RAW with Cena/Kane at the top did better ratings one week but weaker the next. The first hour just feels like things are getting thrown at the wall in hopes of something sticking, yet the ratings for the first hour consistently beat the 2nd hour now.

EITHER WAY, the entire brand of the WWE on Monday Nights is now a consistently rated 3.0 television show. Is that really bad? Could be much worse, as Smackdown on SyFy is consistently below 2.0...

The WWE has SYSTEMIC problems at the creative levels with how wrestlers are getting over. The McMahons have their own favorites and the fans have theirs, and it's not mixing well.

But don't worry... Telling fans that "Cena Sucks" is OK, despite Cena still moving merchandise and putting butts in Houseshow seats, is the current plan to success!

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