AEW superstar and former world champion Chris Jericho was the latest guest on Busted Open Radio, where the Demo God spoke about his decision to turn heel and form the Jericho Appreciation Society, a group that relishes in the term, Sports Entertain. Check out why Jericho decided to start the group in the highlights below.
Says there was an idea for him to originally partner up with Kingston and Moxley before JAS:
I’d love to be able to tell you that I had this big overarching plan that was put into place in November when we started doing this thing with Eddie Kingston and I. It wasn’t. It was just reading the room and evolving. My original idea was for maybe, Eddie, and (Jon) Moxley to be an alliance as babyfaces. I never really thought about turning heel. I always had this real romantic idea of never breaking up the Inner Circle and having us be together until the end. Once we started rolling and moving, I realized there was a lot we could do with it.
How he decided to start turning heel when he heard the crowd response to sports entertainment:
When we were in Bridgeport, Connecticut, we had a promo and Eddie came out there and was like, ‘I don’t know why I’m out here. This is pro wrestling, not sports entertainment, if you want that, go down the block.’ People just responded with a huge half cheer, half boo disdain for ‘sports entertainment.’ I was like, ‘Oh, oh, our fanbase doesn’t like that term. Interesting.’ Then the wheels go into motion and you start thinking of ‘maybe we can do something like this.’ The sports entertainment thing came from listening to the fans and realizing, ‘they don’t like this, I do. I’m a sports entertainer at heart. Let’s talk about it and make it a thing on screen,’ and that’s what we did.
(H/T and transcribed by Fightful)