WWE has filed for an interesting new trademark.
On Tuesday, January 20, 2026, World Wrestling Entertainment (WWE) filed with the United States Patent and Trademark Office (USPTO) to trademark “Royce Keys.”
The trademark is expected to be for a potential new wrestler ring name.
Featured below is the official description of WWE’s 1/20 USPTO filing for “Royce Keys”:
Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment.
We will keep you posted here at WrestlingHeadlines.com as updates regarding “Royce Keys” and additional future WWE trademarks continue to surface.
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