The new WWE Network – Peacock deal is reportedly worth more than $1 billion.
As noted, WWE announced today that NBCUniversal’s Peacock will become the exclusive new home for the WWE Network in the United States on Thursday, March 18. You can click here for full details on the announcement, including price points.
In an update, the Wall Street Journal reports that a person familiar with the deal says it runs for 5 years, and is valued at more than $1 billion. WWE and NBCU did not officially disclose terms of the multi-year agreement.
It’s also been noted that WWE and NBCU will share details on how existing WWE Network subscribers in the United States will be switched to the Peacock platform in the next few weeks. It remains to be seen if current subscribers will be automatically subscribed to Peacock, or how they will do it.
WWE Network will continue to operate as a stand-alone entity outside of the United States and nothing will change for international users.
WSJ also reported that Alan Gold, a partner at Creative Artists Agency’s advisory and investment Evolution Media, served as an adviser on the new WWE – Peacock deal.
Stay tuned for more on Peacock and the WWE Network. You can click here for new comments from WWE Chief Brand Officer Stephanie McMahon on the deal.