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Home » News » AEW News and Rumors » Update On AEW’s New Partnership With White Castle

Update On AEW’s New Partnership With White Castle

by Matt Boone
January 9, 2026
in AEW News and Rumors
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AEW and White Castle

AEW and White Castle

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White Castle has checked in with some new updates regarding their partnership with All Elite Wrestling.

On Friday, a press release with issued to make the announcement.

Check out the complete announcement with all of the details below.

White Castle Rings in 2026 With Unbeatable Value: Two Breakfast Sliders for $4

Because Cravings Don’t Watch the Clock — and Now Breakfast Doesn’t Either

Two Breakfast Sliders for $4 makes it easy to enjoy something hot and satisfying. Hearty enough to be a full meal, but still easy and affordable. Great value has always been part of White Castle.

COLUMBUS, Ohio—White Castle is starting 2026 with a value move worthy of the new year: For a limited time, Cravers can enjoy two Breakfast Sliders for just $4. The deal celebrates one of White Castle’s most beloved menu features, breakfast served all day, no matter when hunger strikes.

White Castle has long offered breakfast around the clock, and the brand is spotlighting that convenience as people ease into a year focused on simplicity, savings and delicious comfort food. Each Breakfast Slider is made with a fresh-cracked egg cooked on the grill, just like it is made at home, paired with a choice of sausage or hickory-smoked bacon.

“Cravings don’t live on a schedule, so breakfast shouldn’t either,” said Jamie Richardson, chief marketing officer at White Castle. “We’re proud to offer freshly cracked, homestyle breakfast flavors any time of day, and at a price that proves great value is always on the menu. Great value is always in season at White Castle!”

Breakfast for morning people, night owls and everyone in between

With its 24/7 breakfast menu, White Castle continues to be the go-to destination for commuters, shift workers, college students, night-shift nurses, road-trippers and anyone who prefers their “morning flavors” at their own pace. The value-forward two-for-$4 deal brings even more flexibility to the menu, making breakfast anytime approachable for any budget.

The offering also reflects the growing popularity of Night Castle, White Castle’s late-night identity, as more guests embrace breakfast flavors long after sundown.

A flavorful tag-team: AEW and White Castle reunite for the “Bacon Brawl Combo”

To add even more flavor to the new year, White Castle is reviving its fan-favorite partnership with All Elite Wrestling (AEW). The Bacon Brawl Combo, featuring the Bacon Cheese Slider, brings bold, craveable energy to the menu and pairs perfectly with White Castle’s around-the-clock breakfast offerings. Whether fueling up before a big match or celebrating after one, the Bacon Brawl Combo is ready to step into the ring alongside Breakfast Sliders all day long.

About White Castle®
White Castle, America’s first fast-food hamburger chain, has been making hot and tasty Sliders since 1921. Based in Columbus, Ohio, the family-owned business owns and operates about 340 restaurants as well as a retail division providing its famous fare in freezer aisles of retail stores nationwide. As part of its commitment to offering the highest quality products, White Castle owns and operates its own Slider Provider meat plants, bakeries and frozen-Slider retail plants. White Castle has earned numerous accolades over the years including “Most Influential Burger of All Time” by Time magazine (2014, The Original Slider®) and one of the “10 Most Innovative Dining Companies” by Fast Company (2021). White Castle is known for the legendary engagement of its team members and has received the Great Place to Work® Certification™ for an extraordinary five consecutive years spanning 2021–2025. White Castle is beloved by its passionate fans (Cravers), many of whom compete each year for entry into the Cravers Hall of Fame. The official White Castle app makes it easy for Cravers to sign up for the CRAVER NATION REWARDS® loyalty program, access sweet deals and place pickup orders at any time. For more information on White Castle and how to Follow Your Crave, visit whitecastle.com.

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