As noted, it was reported today that WWE inked a multi-year promotional sponsorship deal with Seagram’s this week.
In an update, Seagram’s released an official press release confirming the news, including all of the details surrounding the new deal.
Check out the complete announcement below.
WWE® AND SEAGRAM’S ESCAPES SPIKED™ LAUNCH FIRST-EVER CO-BRANDED PRODUCT
Multi-Year Partnership Includes Integrations Within WWE Premium Live Events Such As Money In The Bank®, SummerSlam® and Survivor Series®
ROCHESTER, N.Y., May 28, 2025 — WWE, part of TKO Group Holdings (NYSE: TKO), and Seagram’s Escapes, known for great tasting flavored malt beverages, today announced a new, multi-year partnership highlighted by the launch of their first-ever co-branded product of Seagram’s Escapes Spiked. This marks WWE’s first-ever licensed ready-to-drink product.
As an Official Partner of WWE, Seagram’s Escapes Spiked will receive prominent integrations within Premium Live Events such as Money In The Bank®, which takes place Saturday, June 7 at the Intuit Dome in Los Angeles, as well as SummerSlam® and Survivor Series®, highlighted by enhanced match sponsorships, a custom digital content series featuring WWE Superstars and more.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product as we continue to broaden and diversify the category,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships, TKO.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global audience,” said Jaime Polisoto, brand director, Seagram’s Escapes. “Plus, our sales team is thrilled to leverage WWE Superstar appearances at retailers nationwide, creating unforgettable experiences for fans.”
The Seagram’s Escapes Spiked WWE series – featuring flavors such as Rumble Punch™ (Jamaican Me Happy), Pineapple Powerhouse™ (Pineapple Cherry Lime), and Slammin’ Blueberry™ (Blueberry Lemon) – is now available at retailers nationwide.
About WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.About Seagram’s Escapes
Seagram’s Escapes, known for great tasting flavored malt beverages, was introduced in 1985 and is headquartered in Rochester, New York. Seagram’s Spiked is a higher ALC./VOL. line of Seagram’s Escapes premium malt beverages. Offering the same delicious flavor expected by the brand, Seagram’s Spiked is available nationally in a variety of flavors. Stay connected with Seagram’s Escapes on Instagram, Twitter, Facebook & Pinterest. Always Drink Responsibly. ©2025 The Seagram Beverage Company, www.seagramsescapes.com. The Seagram’s Beverage Company is owned by FIFCO USA. For more information, please go to: https://www.fifcousa.com.
