WWE and Fanatics have launched a new partnership as they announced Monday an e-commerce deal to sell physical and digital merchandise including NFT trading cards. Fanatics will re-launch the WWE Shop in the summer.
WWE and Fanatics Announce Long-Term Sports Platform Partnership Across E-commerce, Licensed Merchandise, Trading Cards and NFTs
- First-of-its-kind deal will encompass many parts of Fanatics’ expanded digital sports platform
- WWE to create an amplified sports and entertainment experience for its growing global fanbase
New York, NY and Stamford, Conn. (March 28, 2022) – WWE (NYSE: WWE) and Fanatics today announced a comprehensive, long-term sports and entertainment partnership that will see Fanatics utilize its expanded digital sports platform to create a new, enhanced experience for WWE fans globally across several businesses, including e-commerce and licensed merchandise, as well as physical, digital, and non-fungible token (NFT) trading cards. Through the ground-breaking deal, WWE will benefit from many capabilities across the Fanatics platform to create more opportunities for its global fanbase to showcase their pride and passion for WWE, its marquee events, and star-studded roster.
The businesses that will work together to create an elevated fan experience include Fanatics Commerce, Fanatics Collectibles and Candy Digital.
“Fanatics is the industry leader and [Fanatics CEO] Michael Rubin is a visionary,” said Vince McMahon, WWE chairman and CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars.”
“WWE is one of the most widely admired sports and entertainment properties worldwide, and it made perfect sense to activate many parts of our Fanatics global platform to create a first-of-its-kind, all-in fan experience,” said Rubin. “From e-commerce and licensed merchandise to trading cards and more, we’re going to offer up an incredible set of capabilities to help WWE’s passionate fans worldwide celebrate their favorite Superstars, marquee events and the WWE brand overall.”