WWE has registered for an interesting new trademark.
The company filed with the United States Patent and Trademark Office (USPTO) on May 11, 2025, to register the name “King of the Lucas” for ‘entertainment services.’
Who the name is for is still unclear.
Featured below is the official description of the filing:
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment”
