WWE Chairman & CEO Vince McMahon and Senior Vice President & Executive Director Bruce Prichard are set to produce the WWE NXT brand moving forward.
As we’ve noted, NXT will return to airing live weekly shows on the USA Network beginning with the September 14 episode, which will feature the wedding of Dexter Lumis and Indi Hartwell. This will mark a reset for the brand, with a new logo, new theme song, a new look for the weekly show, and a new creative direction.
It was noted by Bryan Alvarez on today’s edition of Wrestling Observer Live that McMahon and Prichard will be producing the weekly NXT TV show when the brand returns to live TV later this month.
Furthermore, Dave Meltzer adds that McMahon and Prichard will be behind the big decisions for the NXT brand, but not the smaller ones. They will also be responsible for marketing, promotion and direction of the NXT brand.
Regarding NXT creative, it was noted that McMahon and Prichard may be only be booking the wrestlers at the top of the brand.
Word is that NXT will be like “the old NXT” moving forward, which appears to be a reference to how the brand was at its peak, around 2015-2018 or so.
Andrew Zarian of the Mat Men podcast added that McMahon has been hands-on with the NXT brand, and will continue with that moving forward. For what it’s worth, Fightful Select adds that influential WWE producer Jamie Noble has been seen at the WWE Performance Center much more as of late. It appears Prichard and McMahon were not at the recent NXT TV tapings. Talent were told that Prichard will be at the Performance Center this weekend.
There’s no word yet on what the changes will mean for Triple H and his team, which includes WWE Hall of Famers Shawn Michaels and “Road Dogg” BG James, but we will keep you updated.
WWE President & Chief Revenue Officer Nick Khan recently confirmed that there will be a complete revamp for the NXT brand coming soon. You can click here to read his comments.
As noted, rapper Wale recently revealed a bright new color-changing logo for the NXT brand, and a snippet of the new NXT theme song, which includes several familiar hip-hop samples. That same teaser has aired on WWE TV and social media this week. You can see those teasers below.
Stay tuned for more on the NXT reset.
— WWE (@WWE) August 28, 2021
— WWE NXT (@WWENXT) August 28, 2021
— Wale (@Wale) August 27, 2021