Wrestling Headlines
No Result
View All Result
  • HOME
    • HEADLINES
  • NEWS
    • WWE News, WWE Rumors and Spoilers
    • AEW News and Rumors
    • IMPACT Wrestling News and Rumors
    • ROH News and Rumors
    • NJPW News
    • MLW News
    • NWA Wrestling News
  • RESULTS
    • WWE Raw Results
    • WWE Smackdown Results
    • WWE NXT Results
    • WWE 205 Live Results
    • WWE PPV Results
    • WWE House Show Results
    • AEW Results
    • IMPACT Wrestling Results
    • IMPACT PPV Results
    • Ring of Honor Results
    • NJPW Results
    • MLW Wrestling Results
    • NWA Results
    • Lucha Underground Results
    • Indy Wrestling Results
  • COLUMNS
    • Hustle
    • Between The Flips & Fists
    • Sir Sam’s Court
    • The Brand Extension
    • Donovan’s Digest
    • El Gringo Loco
    • Tim Rose Jr
    • Imp’s Adventures
    • Doctor’s Orders
    • Cool Points
    • Column of the Month
    • LOP Hall Of Fame
  • PODCASTS
    • Imp’s LOP Radio Adventure
    • Kingdom of Honour
    • LOP Aftershock
    • All Night Long Wrestling Podcast
    • Quick and Painless Pro Wrestling Podcast
    • The Legacy Series
    • The Doc Says
  • FORUMS
  • CONTACT
Wrestling Headlines
No Result
View All Result

Home » News » WWE News, WWE Rumors and Spoilers » Stephanie McMahon Discusses WWE’s Strategy In Bringing In Non-Wrestling Personalities, How They Own All Their Created I.P.

Stephanie McMahon Discusses WWE’s Strategy In Bringing In Non-Wrestling Personalities, How They Own All Their Created I.P.

by Joey G.
March 27, 2021
in WWE News, WWE Rumors and Spoilers
A A
6
Stephanie McMahon Says That The Door Is Always Open For Ronda Rousey To Return
604
VIEWS
Share on FacebookShare on Twitter

WWE Chief Brand Officer Stephanie McMahon recently spoke with Bloomberg Business Sports about all things pro-wrestling, including the WWE’s strategy in bringing in non-wrestling personalities and how they own all of their own I.P. Highlights from the interview can be found below.

How WWE owns all of their IP and their goal to create stars:

WWE is a bit different than other leagues and properties. We own all the intellectual properties, because we create them. So it’s very different from how the leagues operate. We have a whole pop culture strategy outside of our business. We cast our superstars outside of WWE programming; whether that’s partnership endorsements, cameos, roles in Hollywood films, red carpets, you name it. The goal is to get our stars out there as much as possible.

Why they try to introduce non-wrestling personalities in their programming:

We recognize there’s a huge percentage of the population that isn’t WWE fans that we want to attract. At the same time we also want to get athletes, pop culture influencers and celebrities into our programming for the same reason. The rising tide really raises all boats in terms of audience and growth.

(H/T and transcribed by Wrestling Inc.)

RECENT POSTS

PCO Says He Has More To Accomplish Before Retirement, Pitches Major Event At Olympic Stadium In Canada, When He Thinks ROH Will Get Fans Back

Stipulation Set For KOPW 2021 Matchup At Night One Of NJPW Satsuma No Kuni

Corey Graves Talks Michael Cole’s Botched Call During WrestleMania 37 Main Event

Rhea Ripley Says She Expected Her Feud With Charlotte Flair To Go Longer Than It Did

Paul Heyman Gives a “Spoiler” About Roman Reigns’ WWE Future

WWE Nixed Plans For All-Female Group In 2020

TRENDING

WWE SmackDown Plans Changed?, Backstage News on Bianca Belair vs. Sasha Banks

April 17, 2021

Impact Executive Teases Possible Returns for Two Released WWE Stars

April 16, 2021

Peyton Royce Breaks Silence on Her WWE Departure

April 16, 2021

Aleister Black Posts Cryptic New Teaser Promo

April 16, 2021

Tucker Speaks Up Following WWE Release

April 17, 2021
Previous Post

Sting Talks Working With Robocop, On His Role In Hulk Hogan’s “Thunder In Paradise”

Next Post

WWE “Top 10” SmackDown Moments, Steve Austin Says Midnight Express Should Be In The Hall of Fame

COLUMNS

Savage at left, stands with his hands on his wrestling pants with referee Earl Hebner behind him pointing at the Ultimate Warrior whose arms are lifted up as he cries out to the sky.

Wrestling Headlines Hall Of Fame 2021: “Macho King” Randy Savage vs. Ultimate Warrior, Wrestlemania VII

April 16, 2021
Race with his trademark sideburns and moustache, stares at the camera after a match, holding the NWA crown title.

Wrestling Headlines Hall of Fame 2021: Harley Race

April 16, 2021
Wearing their 1993-era WWE neon and black singlets, Rick, on left in his traditional wrestling headpiece and Scott with his long hair pose for the camera.

Wrestling Headlines/LOP Hall Of Fame 2021: The Steiner Brothers

April 15, 2021
Richter, wearing a teal women's singlet and a teal elbow pad on her left arm, holding both arms up, with the WWF Women's World Championship belt in her right hand after a successful match.

Wrestling Headlines/LOP Hall of Fame 2021: Wendi Richter

April 15, 2021
Can’t Knock The Hustle: Building An AEW vs WWE/NXT Supershow

Can’t Knock The Hustle: Building An AEW vs WWE/NXT Supershow

April 14, 2021
Rude poses in the ring, showcasing his well-formed pecs and abs.

Wrestling Headlines/LOP Hall Of Fame 2021: Rick Rude

April 14, 2021

PODCASTS

NXT

WH Radio WWE NXT Review, Apr. 14th, 2021 – NXT’s Tuesday Night Debut!

April 14, 2021
ANLWP: Vertvixen Interview!

ANLWP: Vertvixen Interview!

April 13, 2021
RAW

WH Radio WWE RAW Review, Apr. 13th, 2021 – A TERRIBLE RAW After Mania!

April 13, 2021
WWE WrestleMania

WH Aftershock: WWE WrestleMania 37 Night 2

April 11, 2021
Kingdom of Honor–AEW, G1 Climax 30, and the Pure Title

Kingdom of Honor–Stand & Deliver Review

April 11, 2021
WWE WrestleMania

WH Aftershock: WWE WrestleMania 37 Night 1

April 10, 2021

HOME

Wrestling Headlines

ABOUT US

WrestlingHeadlines.com is your daily source for pro wrestling news headlines. Our coverage includes WWE, AEW, IMPACT, NJPW, ROH, MLW and more. Formerly Lords of Pain (LOP), we have been publishing WWE news and rumors since 1998! We are an independent news outlet and are not affiliated with any wrestling promotion.

STAY CONNECTED

  • 146.8k Fans
  • 11.2k Followers
  • 3.3k Subscribers

Home | News | Results | Columns | Radio | Contact | Privacy Policy

No Result
View All Result
  • HOME
    • HEADLINES
  • NEWS
    • WWE News, WWE Rumors and Spoilers
    • AEW News and Rumors
    • IMPACT Wrestling News and Rumors
    • ROH News and Rumors
    • NJPW News
    • MLW News
    • NWA Wrestling News
  • RESULTS
    • WWE Raw Results
    • WWE Smackdown Results
    • WWE NXT Results
    • WWE 205 Live Results
    • WWE PPV Results
    • WWE House Show Results
    • AEW Results
    • IMPACT Wrestling Results
    • IMPACT PPV Results
    • Ring of Honor Results
    • NJPW Results
    • MLW Wrestling Results
    • NWA Results
    • Lucha Underground Results
    • Indy Wrestling Results
  • COLUMNS
    • Hustle
    • Between The Flips & Fists
    • Sir Sam’s Court
    • The Brand Extension
    • Donovan’s Digest
    • El Gringo Loco
    • Tim Rose Jr
    • Imp’s Adventures
    • Doctor’s Orders
    • Cool Points
    • Column of the Month
    • LOP Hall Of Fame
  • PODCASTS
    • Imp’s LOP Radio Adventure
    • Kingdom of Honour
    • LOP Aftershock
    • All Night Long Wrestling Podcast
    • Quick and Painless Pro Wrestling Podcast
    • The Legacy Series
    • The Doc Says
  • FORUMS
  • CONTACT

Home | News | Results | Columns | Radio | Contact | Privacy Policy